Tuesday, March 15, 2011

Design Thinking


The design thinking process was very similar to the creative thinking process we learned about in Marketing 322.  Both are about looking past obvious answers to find underlying problems and innovative solutions for any case.  The hardest step to grasp, in both of those processes, is how to look at a problem in a different way.  It makes sense that you will be able to create stronger solutions or designs when you strongly define the problem; however, I did not find that any of the articles really explain how to get into the mindset necessary for thinking outside the box.  It seems to me like something you are born with, rather than a way of thinking that can be learned.


The design thinking process can be applied to life in a number of different ways.  First, it is easy to become stressed out or frustrated in everyday life.  One example of how design thinking could help would be recognizing that your problem isn't that you have too much work to do; your problem is that you do not have good time management skills and experience stress because you have procrastinated.  I think I have also used design thinking to arrive at my ebay selling business.  When I lost my job, I could've gone and looked for another similar job.  This would have fulfilled my need for money.  However, I also had the need for time to complete schoolwork and be able to go home and visit with my family a few times a month.  Ebay was not a conventional job choice, but it still solved my need to support myself.  Additionally, it is an improved solution because it allows me to make the same amount in less time,  and looks better on my resume than a part-time job unrelated to my degree.


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