Art of Being Unique

9 Tips to be more...

1.  Life experiences give you ideas and ways to be creative.  You have to make sure to do and explore everyday so that you have these experiences to build on. 

2.  I think it's very important to jot down or otherwise document your ideas.  Something that seems silly or little could lead to a great idea, and it's important not to forget about it.


3.  Lastly, I think practice is very important.  While practicing seems like work, or you really know how to do your craft, it's a great way to think of new ideas or new ways of doing things.  Practicing also allows you to become more familiar with your own areas of strength or weakness.


A different thing...

1.   Making videos is a great idea for product differentiation.  I love knowing the store behind things I buy, and actually getting to see how something is made, and who made it, is extremely appealing to me.  I think this is a great way to make your products stick in the customers' minds.

2.  Photos are also especially important.  This is similar to visual marketing efforts for boutiques.  Presentation is very important, and photos are the only way you can do this on the internet.  It's important to make sure that customers know exactly how the item looks.

3.  Lastly, customer service is extremely important.  Your customer is already paying more because they're purchasing a handmade item.  This higher price also likely means they will expect a higher level of personal customer service.  Customer service is also a way to show added benefit to the customer and allows you the opportunity to form an interactive, lasting relationship with them.