Monday, May 9, 2011

Art of Promotion.

1.  I really liked the article about selling local and how to find local sellers on Etsy.  This is a cool feature, because not only are your items close enough for pickup, it can also be useful for finding nearby sellers to start teams with or exchange ideas.  You can also find out about craft classes, local events, or even things like wholesale and supplier sources.

2.  Circles are something I'm just getting into on Etsy.  Circles are cool because they allow to discover things you might not otherwise see.  It takes some of the work out of finding unique things.  You also have a direct connection with other etsians, and they can in turn see what you pick, and what new items you list.  This makes both shopping and promotion easier.

3.  Bringing up some of the issues with social media is helpful for sellers.  Promotion via networks like FB is fairly new, so many sellers just try whatever they can to promote their shop.  It is important to make sure that your content is engaging, directed at prospective customers, and doesn't take up too much of their time.  You want to ensure that potential customers want to read your communications and don't tune you out.

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